Revisión bibliográfica del marketing y marketing deportivo
Arango Olarte, Andrés Felipe | 2019
The marketing has been worldwide developed in a successful way. Its strategies and advances allow thousands of companies join in the economical world. In the same way, a new branch of marketing named “sport marketing” dynamism the sport industry. The sport marketing has acquired quite popularity, and in the same way, it allows the sport entities to understand more the particularities of its consumers and design strategies according with them. Nevertheless, the sport marketing is based on marketing, and that is the reason why is necessarily know about its foundations. In Colombia, sport is a fundamental part of the daily life; and in the same way, the sport industry has a big popularity. Nonetheless, the marketing has been in exploration in the country, and some sport entities do not apply strategies having as a reference the sport marketing. For these reasons, the objective of the monography is collect data related with the foundations of marketing and sport marketing; it allowed the sport entities which want to include the marketing and improve their economic incomes, to have the possibility of review this document, and find the foundations about how create a marketing plan in the sport industry in a successful way. Through this collection of data about the marketing and sport marketing foundations, the sport entities would have bases in terms of theory; and in this way, apply this knowledge in their companies improving the marketing strategies in the Colombian sport industry.