• Plan de marketing para la Facultad de Ciencias Administrativas y Comerciales U.D.C.A 

      Pascagaza Salcedo, Diana Maritza (Bogotá : Universidad de Ciencias Aplicadas y Ambientales, 2020Facultad de Ciencias Administrativas y ComercialesMercadeo, 2020-09)
      The purpose of this work is to develop a Marketing Plan for the Faculty of Administrative and Commercial Sciences U.D.C.A. To carry out the Marketing Plan, a previous investigation of the current situation of higher education ...