Caracterizacion de las microempresas del sector agropecuario y rural de cinco municipios en el alto Ricaurte en Boyacá
Vásquez Bernal, Jairo Alberto | 2002
ln Sáchica, Sutamerchán, Ráquira, Tinjacá and Villa the Leyva municipalities, known as the región of the High Ricaurte in Boyacá, the Microcompanies of the Agricultural and Rural Sector are those that have less support, due to the ignorance of the needs and characteristics as: the activity to which they are dedicated, its size, capital, number of employees, productive processes and the administrative, and financial structures and the commercial functions. The target, with population of this study was Microbusiness-man with the following conditions: annual income minor than 3000 dollars and assets lower than 15.000 dollars and máximum three permanent employees. The sample size was decided by distribution muestral of the proportions which size was of 315 and the selection was done by the stratified proportional sampling taking in to account the population of municipality, the number of paths and the quantity of farms. According to the study, most Microcompanies have been constituted by fact, do not employ personnel by written contracts or agreements, but in the productive system they rely on assistants or laborers and the organizaron is a familiar one. In management and commercial issues, no formal accounting is kept, most producís do not have a trade mark, neither etiquette, the packings and crates are not the most suitable ones, distribution channels, prices or sales system are not determined. No advertising or promotion is made, neither they knowabout demandor competitors. In synthesis, they do not know and/or do not use the structures of a company, neither the strategies of marketing, that allow them to have a projection on the local, regional and national markets. The results of the characterization allowed the development of a training program in the managerial structure and another in advisoring of acompainment to the Microcompanies and to the organizations that were created.