Desarrollo de una idea de negocio para la elaboración de un sistema transdérmico a base de aloe vera (aloe barbadensis miller) para el cuidado post-tatuaje.
Gutiérrez, Leonardo Freddy | 2019
The present project consists in the elaboration of a business idea based on the
development of the transdermal system for post-tattoo care, based on the transformation of a
widely recognized and traditionally recognized raw material in the country such as Aloe Vera,
the which will be integrated into a novel delivery system that together with the extract of A. vera
favors the healing of tattoos, protects the skin both nutritionally and sensitively and controls the
risk of conditions by using the antimicrobial, moisturizing, anti-inflammatory and analgesic
properties contained in the alore vera (aloe barbadensis miller), additional to contribute to the
recovery of the skin. We support the effectiveness of ALOE TATTO in the bibliographic review
carried out in databases, which are confirmed as a result of the confirmation of the favorable
biological activity of interest of the species A. vera for the protection and care of the skin.
For the development of ALOE TATTOO a careful selection of suppliers and raw materials is
made in order to guarantee the quality and effectiveness of the product. In this way it is also
contemplated that the production processes are adequate, ensuring the manufacture of a product
that complies with the quality protocols selected in the document and with the current legal
regulations for the update of cosmetic products under the conformation of the company S&L
ALOEINK SAS, direct manufacturer of the transdermal system.
The financial model is developed in the city of Bogotá for the town of Chapinero, in which
acceptability studies are carried out for both the final consumer and the tattoo studio who will be
our clients according to the segmentations developed in this document, which allows an
approach to the market niche and bases the acquisition and marketing strategies to conclude in
obtaining a unit sale price of $ 15,898 for the presentation of 20 x 20 cm, $ 11,355 for 15 x 15
cm, $ 9,936 for 10x10 cm and finally $ 4,968 for the presentation of smaller size that is 5x5 cm