Hábitos de compra de los consumidores de productos masivos comercializados a través del e-commerce en Colombia
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Imbajoa García, Lady Catalina | 2018
E-commerce, as the word indicates, refers directly to the use of digital media to commercialize products or services through virtual platforms. Yes, it takes into account this type of trade shows how important it is to be able to access this change that surrounds the environment, because it allows both customers and companies to win depending on the handling they give, because this modality offers all the comfort that is It requires the time to sell and buy with a key factor such as access to the national level and a great door or option to know the international market. E-commerce or electronic commerce, as the word indicates, refers directly to the use of digital media in order to commercialize products or services through virtual platforms. Yes, it takes into account this type of trade shows how important it is to be able to access this change that surrounds the environment, because it allows both customers and companies to win depending on the handling they give, because this modality offers all the comfort that is It requires the time to sell and buy with a key factor such as access to the national level and a great door or option to know the international market. According to a study regarding how many Colombians have access to the Internet, (Dane, 2017) It states "in 2016, of total households 45.8% had internet connection, while for the 2015 the proportion was 41.8%. Of the national total of persons of 5 and more years who in 2016 used Internet 74.7% did in the home; In 2015 this percentage was 71.1% "which means that according to the study as the years progress the Internet access is Greater”. The Development of this work revolves mainly around three concepts, which are related within the commercial and social sphere, these concepts are habits, e-commerce, and massive products. SE emphasizes the great diversity generated by electronic commerce, which includes in its offer products for mass consumption such as food, To a means of transport or some merchandise, to study what the consumer wants, presettling some examples; Already What The E-commerce scope allows the user to access or locate what it requires. This is where the following research question arises: ¿What are the purchasing habits of e-commerce consumers of massive products in Colombia?
LEER