• Marketing viral como herramienta de posicionamiento 

      Pineda Salgado, Fabián Esneyder; Velandia Estupiñan, Leidi Joana (Ingeniería Comercial, 2016)
      The kidlings and medium enterprises at present need to implement constant changes that provide stability to them on the market, strengthen its competitive advantages andgenerate theirs mark recognition. To achieve it they ...